Although our client has not opted into utilizing Google Analytics, these Google Analytics Platform Principles and the Google Analytics Fundamentals have deemed very useful and informative; allowing me to pass this information along to business owners I know that could benefit from Google Analytics.
I think that the presentation of this material was helpful, allowing individuals to work at their own pace; complete with lessons, activities, and videos. It served as a helpful refresher to some key concepts that we have already learned, as well as teaching an more in depth version of how all the data is compiled and reported in Google Analytics.
I found the Behavior Reports to be a very important report generated from Google Analytics. This report allows you to identify how users interact with your website. The information provided can assist with identifying the intent of your users and how easily they navigate through your website. Having this information directly at your fingertips can be ever so useful in making smart business decisions about whether your website is working to your advantage.
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